Monday, June 15, 2009
Thursday, June 11, 2009
Wednesday, June 10, 2009
Where Amazing Happens
Monday, June 8, 2009
Sunday, June 7, 2009
Wednesday, June 3, 2009
Not a propaganda
Propaganda
Propaganda: Planned Parenthood Action Fund
No on 8 PSA
The PSA achieves its goals by playing on our stereotypes via the actors chosen to represent ‘yes’, ‘no’, and the constitution itself. The constitution is represented by a well dressed beautiful woman and is said to be ‘perfect the way she is…no need for amending her.’ Had an unattractive actress been used, the argument for keeping the constitution unchanged would not have came across. Additionally, the guy who represents voting no on the proposal is charming, thus inclining us to believe him. He seems like an everyday dude and talks to the camera like a friend which helps us identify with him. On the other hand, an overweight guy is used to represent voting yes on the proposal. He makes a mockery of his own stance and says he likes to decide what’s appropriate for everyone else. He ends up getting rejected by the pretty girl, thus instilling in us the sense that he –and his position- loses.
In addition to leaving out information and playing on our stereotypes, the PSA uses repetition to make its point. There is a big “NO” on the attractive guys shirt, which we see throughout the video. This acts as a direct order and tells the audience what action to take.
Planned Parenthood Propoganda
The spot adheres to the traditional medium of modern propoganda in being a television commercial. Nancy Snow points out in her "10 Things Everyone Should Know About Propoganda" that the concentration of mass media is essential to the production of propoganda. Youtube obviously throws this idea into complication: Several of you have pointed out videos already that were neither originated nor "propogated" by any form of traditional mass media. But I suppose this is another argument.
At issue in this commercial is Obama's support of the Planned Parenthood organization. The ad chooses to highlight their work with sexually abused children while denegrating the McCain campaign's apparent (and deliberate) misunderstanding. (A newspaper headline flashes on screen: "Obama calls for comprehensive sex education.") And then the commercial accuses the McCain campaign of dishonesty.
The complexities of the issue, in other words, are not followed through. We never learn exactly what bill Obama supported (or what his relationship to Planned Parenthood is in general.) We also get no mention of the "white elephant" in the room here, namely abortion. The commercial instead presents "different kinds of truth" as Nancy Snow has it: "half-truths, limited truths, out of context truths." As viewers, we certainly don't doubt that Obama supports activities to prevent sexual abuse, but we get the feeling there is more to the story.
It would be interesting to examine whether this commercial was more widely viewed on YouTube or on television (one has to assume the latter) but regardless, 78,000 views is fairly significant. And if the disabled comments are any indication, there might have been some fairly ugly "debate" going on. The viral appeal of the video certainly has to do with the controversial topic of abortion. Once that gets thrown into the political ring, people find they have a lot to say.
Propaganda post, assignment 3
This video is propaganda for several different reasons. First and foremost, the purpose of the video is to manipulate the audience into thinking that anything beside christian ideologies are incorrect. In fact, the man in the video goes to a Barnes and Noble and shows how a book with theories about evolution and life are somehow in the biology section. This guy is making it out like the fact that these books are in that section is total and complete blasphemy. Even though he is probably correct and is talking about an interesting subject manner it is still a form of propaganda. His tone and attitudes toward the placement of the book are propaganda in unto themselves. It is cleverly done, because it is in fact supposed to not seem like propaganda even though it is.
This video has over 110,000 views so i would say it is on the cusp of being viral, not quite. It probably became popular because it is interesting and because the user that put the video up has a good repore and several other videso. People probably like looking at his stuff, we'll see if it actually becomes viral within the next few months, if not i think it will probably die down.
Propaganda: the Creepy Guy
This video is propaganda for a number of reasons. First and foremost, the purpose of the video is to manipulate the audience into thinking that McCain doesn't care about children and is an old politician that will say anything to slander his opponent in order to succeed. Furthermore, it shows seemingly unrelated images in order to promote Obama and attack McCain. The image of the creepy adult watching children get off the bus has nothing to do with planned parenthood. In fact, the Planned Parenthood Action Fund which paid for the advertisement values pro-choice legislation, improved sex education and more affordable health care (according to their website). The image of the creepy guy is shown to be associated with McCain so people will be repulsed by him. Lastly, the part where it says "Now John McCain is twisting the facts and attacking Senator Obama" shows nothing specific or necessarily has anything to do with McCain not wanting children to protected by sex offenders.
This video has over 78,000 so I don't know how viral that is but it probably became popular because it was released just a couple of months before the election. Furthermore, the user that released it was "campaigntvads." So it was probably easily accessible at a time when people were craving such youtube videos.
propaganda assignment 3
Propaganda
This video is propaganda. Some would consider it good propaganda. It is an attempt to sway the demographic of people who view themselves as dignified (look and attire of dude) from alcohol use. It is also propaganda because it shows only one angle of the effects of alcohol. It omits the positive effects. It also suggests that catching a buzz will cause a person to fail at just about everything since walking is really on of the most basic of skills.
I believe this probably went viral because the makers have a large fan base and because it argues a value that many can agree with. The thumbnail also looks like it will be a funny bar video, like a rejection or something.
"For for Kids" video...
I do not think it is propaganda because it is not necessarily persuading viewers to do
anything. I see the video as device that makes light of the unfortunate situations that
continually occur in society between the law/authorities and African Americans for
whatever reason. The show "Cops" does not only affect African Americans, but a large
number of the people being arrested/chased/cuffed are African American. So for these
reasons, I'm not sure they are trying to persuade viewer of anything by making the faces
into cartoon characters. However, one vague possibility would be that they are showing
how brutal these chases can be until the point that they are funny. I think it went viral
for reasons stated in the previous sentence. The collection actions of law enforcement
and the subjects is almost too much to be true and disturbingly funny to someone who
isn't affected by any of the actions.
Propaganda
I believe this video is propaganda since it is trying to convince people that Cleveland is really not worthwhile and that they should not travel there. Even though this is their purpose, they make the video appear to be a travel video for Cleveland and travel videos usually promote a city so people will come there. However, this video is blatantly using satire in order to get its message across to people. Since it's not coming straight out and saying not to visit Cleveland, it's propaganda.
I think this video went viral because the song in it is kind of catchy and its pretty funny. Also, the fact that it is only 48 seconds long also helps to catch people's attention and keep it there.
Yes it is, Propaganda
This video is propaganda because it plays on emotion to convince voters to support Obama.
The video showcases several celebrities who can use their star-power to influence voters. For example, one might think because Nick Cannon supports Obama, they should too. This use of celebrities is also a reason why this video went viral, because it had so many working together.
This video also, as Nancy Snow puts it, "reinforce[s] exisiting opinions". This solidifies Obama supporters' thoughts that Obama provides hope and change if elected.
It also has repetition of a phrase, "yes we can". This easily repeatable phrase sticks with the viewer after watching and might even have subliminal effects.
A few last reasons why this went viral include having "Obama" in the title, and the fact that this was widely shared among social networking sites (a key that Dan Greenberg talks about).
Tuesday, June 2, 2009
Propaganda Homework
I've decided that this ad by the NRA against Obama -is- propaganda in the sense that it seeks to influence voters of United States from voting for Obama, and uses sensitive situations and the manipulating of information to do so:
This video appeals to fear (the fear of someone breaking into your home and harming you/your family) and also uses a average, middle-class home as the setting for the crime taking place in the video (plain folks)
The speaker is also very vague about just what it is that Obama has voted "no" (and for emphasis, stresses that Obama has voted "no" four times) against; the speaker claims that Obama voted to make "you the criminal" in the event that you use a firearm against a criminal who has broken into your house, but I doubt that the situation is that simple. Instead, the speaker leaves out this information in order to demonize Obama for the sake of persuading voters to not vote for him.
The end of the video is a display of virtue words: "Defend freedom, Defeat Obama", implying that in order to protect the virtue of freedom, Obama must be taken down.
This video went viral because it shows a different side of Obama, a side that definitely contradicts the image of him that has been portrayed throughout his campaign (him being in favor of the "common" man).
Thursday, May 28, 2009
Teen Wolf: Where Will Amazing Happen This Year?
The video takes a stance against the hyperbolic, overblown drama of the original commercials. (For a good example, check out the treatment they gave Tayshaun Prince's famous blocked shot here.) By injecting the absurd "Teen Wolf" clips into the original dramatic form, the videomaker is satirically undercutting the annoying (if not oppressive) presence of the original commercials.
The genre is simply satire. One could even go so far as to argue that the "Where Amazing Happens" commercials have spawned a whole genre of videos by themselves. Some take a more critical approach than my "Teen Wolf" example: There is this one which mocks the controversial officiating that, for many basketball fans and sports columnists, has marred the NBA Playoffs this year. There are dozens of other examples that take the NBA commercials as an example: "Teen Wolf" stands apart, though, for being thoughtfully put together and probably the funniest so far.
The audience consists, primarily, of anyone who has seen one of the many commercials the NBA has put out under the "Where Amazing Happens" slogan. NBA basketball fans are the most obvious group, but non-fans can certainly appreciate the humor if they've seen the commercials. Bloggers consist of an important audience (they fuel the "viral" machine) and indeed I first came across "Teen Wolf" on Deadspin.com, probably the most read and most famous sports blog on the Internet.
Satire has its limits: It's position can only ever be oppositional, and even then it can never mount a very strong opposition seeing how it is inevitably tied to the original source it is mocking. That said, the "Teen Wolf" video succeeds admirably in using sarcasm and humor to take the wind out of the NBA's overblown sails. One hesitates to emphasize anything social or political at stake here, but certainly we can commend the populist uprising against hubristic sports marketing. And it's fun.
Wednesday, May 20, 2009
Powerthirst - Energy drink commerical
Audience: The video is intended for people who drink energy drinks, which is mostly males in their teens and twenties.
Purpose: The purpose is to satirically mock energy drink commercials and the basis behind energy drinks in general.
Stance: The video's stance is to show how irrational the claims made by energy drink companies are. It mocks the various ingredients they claim will boost your energy when they say: "more electrolytes, turbolytes, powerlites, oralites than your body has room for...you'll be so fast mother nature will be like SLOW DOWN!" The commercial progresses into even more ridiculous claims saying you will have 400 babies that will be able to run abnormally fast! This parallels the progression of energy drinks from their initial simplicity to the insane complex ones of today.
Genre: Satirical commercial
I think that the argument made here is definitely effective. This fake commercial brings awareness to the blatant ridculousness of energy drink claims, which people succumb to by purchasing. It is also hilarious to watch and quite entertaining!
Richard Trumka
Purpose: This film was made in order to deter voters from voting based on ethnicity during the 2009 presidential election.
Stance: Richard Trumka makes it clear that he is against the idea of race playing a factor in one’s vote for during the election. In order to convey this idea, he uses personal examples of people explaining how race should play a role. In doing so, he alludes to the ignorance behind voting based on race. He argues that Obama is a Christian, an American, and above all a human.
Genre: Persuasive and Factual
Anti-smoking commercial
Derrick (Post 2)
Stance: Holywood movies and trailers are a joke.
Purpose: To show how formulaic trailers are in their creation.
Genre: YouTube video
Intended Audience: Really anyone who watches movies, but more specifically those who saw Dark Knight.
I think they are effective in putting their point across. It isn't a very critical issue, but i think it is still a relevant one. Since no one will take a social issue like this seriously, it is best just to make a joke out of it. That's what i think anyway.
D
Jagerbaums!!
2nd posting: a way to deal with obesity (from "the onion")
This video is a clip from "The Onion". It is fake news saying that the government reduces the population of obese people by raising definition of obesity.
Personally, I think one purpose of this argument is to tell people how ridiculous the way that the government chooses to handle a problem. It can be seen as a way to express their indignation towards government's reaction to some issues, and people are not blind and they need effective solutions.
For its audience, they can be anyone who watches news.
And, there are two stances of this video. One is to show the fact that there are a huge number of obese people in the US, which is a serious problem today. But the government "solves" this problem by changing the definition of obesity, which is nonsense. So, the other, or the main stance is to indicate that nowadays, the government pretends to solve some tough problems by covering them instead of dealing with them.
And, they created a TV program called "The Onion News" to convey the information, which can attract people's attention. Usually, people would think it is true at first, but later find out that it is just joking. By this way, the audience can be impressed.
Shuyi Li
Knives Vs Cops
The stance is that police do not, oftentimes, think about the possible outcomes of their actions. It shows things that cops may need to consider when they are carrying out their job responsibilities.
The genre of the movie is pretty professional because the makers used real polices cars and uniforms to create the video but you can tell that the budget was not terribly large in making it.
I think the intended audience is anyone who works in law enforcement, people who have to regularly interact with the public and people who have job that require them to carry weapons.
I think the argument, quite simply, is to be careful and to expect the unexpected. If this was the creator's intended message, I think he or she was very effective.
Obama: National Debt Road Trip
Kyle Shenfeld: Blog #2
Purpose: To show the viewer how "interesting" the lives are of those people that drink dos equis, specifically this man who has been in an ongoing line of commericals as "the most interesting man in the world."
Genre: YouTube video, television commercial
Intended Audience: The video definitely seems to be intended for men (over 21). It is clearly for men who are healthy enough to drink beer so probably under the age of about 80. I also think it is definitely for men because the video definitely conveys the ideas that a "typical" man would strive for, specifically the ability to be interesting and get with women, as this interesting man has definitely don so.
Overall i think the video is great. It is funny and interesting and it uses silly cliches and sarcasm to convey a clear message and make people remember the video. Humor as well as clever wit makes this a great video. So, heres my video, THE most interesting man in the world.
Assignment 2: Future Technology 2009 The year of technology invention
Assignment 2: Usain Bolt Celebrates Early
Audience: The audience for this parody of Usain Bolt's 100m gold-medal run is viewers of the 2008 Summer Olympics, and potentially other athletes that were critical of Usain's early celebration before he finished. They also allude to Bella Karoly, the former coach of the US Gymnastics team who was a commentator, so the audience is also viewers of the gymnastic competition.
Stance: This video parodies and exaggerates Usain's early celebration. It also points out how good of an athelete Usain is, and how he dominated his competition.
Purpose: The purpose of this video was to cast Usain as an athlete who does not have good sportsmanship. In the video, he starts celebrating as soon as the race starts because he knows he was going to win, which criticizes his cocky attitude. Overall, the video ridicules how outrageous Usain was in celebrating before he finished, even though he finished in world record time.
Genre: This video takes a the form of a fake sports broadcast, and interview with Usain.
The argument that Usain probably shouldn't have celebrated early is effective because they parallel these exaggerations with his actual celebration, and the viewer sees that his actual celebration was not far off of the exaggerations.
Tuesday, May 19, 2009
2nd blog assignment: rhetorical analysis
This video's purpose is to show that there's nothing you can do with a Snuggie that you can't do with a regular blanket, especially since the actors are all doing mundane tasks (such as watching T.V., writing, etc.). To make matters worse, not only are Snuggies useless, but they aren't even fashionable (the speaker makes remarks of how they're "creepy" and simply, "robes you put on backwards"). The overall stance is that Snuggies are a horrible investment, and there's nothing to be gained by having one and possibly to ridicule those who do wear them.
Although a wide range of people may be able to relate to the "uselessness" of Snuggies, the humor of this video is a bit edgy and sophomoric. Therefore, I'm going to suggest that the audience would be teenagers and young adults exposed to commercials/infomercials as so.
This video does a lot of ridiculing, so I believe it is effective at shaming those who may have positive interest in Snuggies. But, it's a bit ironic because Snuggie sales have far exceeded the expectations of their distributors, possibly due to their widespread ridicule in today's pop culture.
Monday, May 18, 2009
Rhetorical Analysis YouTube video
Stance: Anti-Palin
Purpose: To show that Sarah Palin is dumb and un-governor like.
Genre: YouTube video
Intended Audience: Supporters of Obama since they will find the video funny. Also, it could also be intended for Palin supporters to get the purpose (as stated above) across to them. Particularly, this video would be aimed at teenage to older men since the video uses quite a bit of sex appeal.
Overall, Obama Girl is trying to argue that Sarah Palin is not qualified to be a governor, let alone the next vice president of the United States. She shows Palin as naïve and unintelligent in order to get this point across. I believe her argument is effective since it had me thinking that Palin was definitely not presidential material. Also, it has over 6 million view on YouTube, so she must be doing something right with the video.
Sunday, May 17, 2009
Wednesday, May 13, 2009
Becky Liner
Shuyi is in ^____^
My name is Shuyi (which may be a little difficult to pronounce). And, I am a sophomore, I think but not sure because I transfer from a university in China last semester, so I still feel confused about which year I am in. =.=
Anyway, since I like watching videos, like MVs and funning clips, I am excited about taking this class!!!! Hope we will have a great time together and make awesome videos in the end! >____<
Shannon Herline
アシュリーと申します!
I was born and raised in Detroit, Michigan and only moved out to Ann Arbor for school. I am a sociology major and I am very much interested in the crime and deviance subject of sociology. I also have a minor in Japanese, just because I've always wanted to learn (or at least, attempt to learn) a new language.
For fun, I'm usually surfing the net or playing video games, or maybe just strolling the town with my friends (because, I need to periodically go out and adjust my eyes to sunlight). I do a bit of art as well... nothing terribly impressive, though.
Haha, one of my favorite viral videos. Not only because these guys sound hilarious laughing at this poor girl, but also because it another side to the usually rigid and strict newscasters. These guys look fun!
Eric Plourde
Intro to me.
S. Van Lyle aka Lil' You Tube
S. Kyle Shenfeld AKA Lil' You Tube
Hey There Hi There Ho Ho Ho There...My name is Samuel Kyle Shenfeld and I'm a sophomore + 1/2 majoring in English and minoring in life. I like stanzaic poetry and monotone bike riding.
My legal name is Samuel but I go by Kyle. My friends call me Lyle aka S. Van Lyle. However, recently i have become the self proclaimed Lil' You Tube aka Lil u Tube aka Lil Tube.
Why you ask? Well, some say i have separation "issues." Maybe that's why I refuse to download firefox and would perfer to sigh slowly on safari's sinking ship.
Anywho, along those lines, I also have problems with "downloading."
So, i perfer to do things the old fashioned way, You Tube style.
That's why my itunes only has 26 songs (all of which were sent to me by my 1/2 girlfriend?)
Where is this going? Oh, yeah, so they call me Lil' You Tube...the most well respected you-tube-music connoisseur in the northeast, specializing in anything and everything weezy.
So, without further, here is my favorite young money cash money track of the week.
Scott Kirsch: Lets get viral
Elliott Darvish, at your service
Tuesday, May 12, 2009
Deh
I don't believe in freedom. I don't believe in money. I don't believe in school. I don't believe in religion. I don't believe in morality. I don't believe in health. I don't believe in truth. I don't believe in fortune... I just believe in me, Yoko and me.
"And i'm like, a pleasure machine... uh huh huh huh"
-butthead
I took this class to try to enjoy UM class more. So far so good.
For example:
I like it because he is f-ed up! His innocence combined with his stonededness is what makes it so funny. Poor kid.
-d
Dan Newman
My interests include foosball, thinking of businesses to start, feeding my fish, and cooking.
One of my favorite viral videos is this Indian song:
Not only for the great dancing, and not only for the made-up lyrics, but also because it's a great song.
Nicole Morack
I'm taking Viral Video Rhetoric this term since it was one of the few one-credit courses offered over Spring, and I needed a one credit to supplement my other two credit class to meet my credit requirment for my degree. Also, I enjoy watching viral videos online and think it will be interesting to see what makes certain videos more viral than others.
As for my favorite online video, I really enjoy "Peanut Butter Jelly Time". I just think it's really catchy and I can't help but laugh whenever I see the crazy banana person dancing around.
Monday, May 11, 2009
Introducing: D'Anne Witkowski (a.k.a. your instructor)
So: About me. I am a lecturer at the University of Michigan in both the English Department Writing Program and the Sweetland Writing Center. I have an MFA in creative writing (poetry) from UofM and I did my undergrad work at the University of Detroit Mercy.
My interests include reading, actual books as well as things I get from the Internets (Videogum is one of my favorite blogs), writing (poetry, creative non-fiction, etc.), pop culture, some TV (The Office, The Wire, Big Love, Supernanny, Grey's Anatomy, The Daily Show with Jon Stewart), music (listening. I'm not a player. Of music. Or player in the other sense of the word), spending quality time with friends and family, politics, teaching, and animals (I have a dog, Henri, and a cat, Jasper). Two of my interests, poetry and monkeys, are represented on my blog Touched By A Monkey.
As for my favorite viral video, well, there are too many to choose from. So here is my favorite of the moment. You may remember it from class last week.
Wednesday, May 6, 2009
A shout-out from Obama Girl
Welcome to Viral Video Rhetoric!
A note on how this blog is organized: you'll notice that to the right there are lists. "Stuff To Read" is just that. Reading assignments for this class (though some of your reading assignments you'll find via C-Tools. Don't worry. I'll let you know). "Stuff to Watch" is, again, just that. This is a list of online videos that have gone viral, particularly videos that employ the kind of persuasive and rhetorical strategies we'll be discussing in this class. "Sites of Interest" is a list of sites that we'll either talk about or that pertain in some way to viral videos. Some of them are viral marketing sites that want your money. Inclusion on this list is in no way an endorsement, nor are you required or even encouraged to use these services. They are there for your reference.
Your first assignment is to post to this blog yourself. You'll get an email inviting you to join this blog. You'll need a Google email address, so if you don't have one, please get one even if that annoys you. We must all make small sacrifices for the sake of education.
May the viral force be with you.