Propaganda

I believe this video is propaganda since it is trying to convince people that Cleveland is really not worthwhile and that they should not travel there. Even though this is their purpose, they make the video appear to be a travel video for Cleveland and travel videos usually promote a city so people will come there. However, this video is blatantly using satire in order to get its message across to people. Since it's not coming straight out and saying not to visit Cleveland, it's propaganda.

I think this video went viral because the song in it is kind of catchy and its pretty funny. Also, the fact that it is only 48 seconds long also helps to catch people's attention and keep it there.