Propaganda

This video is propaganda. Some would consider it good propaganda. It is an attempt to sway the demographic of people who view themselves as dignified (look and attire of dude) from alcohol use. It is also propaganda because it shows only one angle of the effects of alcohol. It omits the positive effects. It also suggests that catching a buzz will cause a person to fail at just about everything since walking is really on of the most basic of skills.

I believe this probably went viral because the makers have a large fan base and because it argues a value that many can agree with. The thumbnail also looks like it will be a funny bar video, like a rejection or something.