This genre for this video is a satirical parody of a commercial, specifically that of Snuggies, which are basically sleeved blankets made out fleece material. Snuggies promise to keep you "from being chill" without "destroying your heating bill", but according to this video, it can't promise you from not looking stupid while sporting it:
This video's purpose is to show that there's nothing you can do with a Snuggie that you can't do with a regular blanket, especially since the actors are all doing mundane tasks (such as watching T.V., writing, etc.). To make matters worse, not only are Snuggies useless, but they aren't even fashionable (the speaker makes remarks of how they're "creepy" and simply, "robes you put on backwards"). The overall stance is that Snuggies are a horrible investment, and there's nothing to be gained by having one and possibly to ridicule those who do wear them.
Although a wide range of people may be able to relate to the "uselessness" of Snuggies, the humor of this video is a bit edgy and sophomoric. Therefore, I'm going to suggest that the audience would be teenagers and young adults exposed to commercials/infomercials as so.
This video does a lot of ridiculing, so I believe it is effective at shaming those who may have positive interest in Snuggies. But, it's a bit ironic because Snuggie sales have far exceeded the expectations of their distributors, possibly due to their widespread ridicule in today's pop culture.
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While I don't sense any ethos appeal in this video (the creator just seems like an ordinary YouTube user), there are hints of pathos and logos appeal.
ReplyDeleteAs for pathos, the video is clearly a comedic parody and targets it's viewers' sense of humor. Since much of the video is poking fun at people who actually wear Snuggies, this appeal is very relevant and effective for it's purpose of making Snuggies look ridiculous.
As for logos, the speaker in the video constantly hints that Snuggies are bad replacements for blankets just by using simple common logic. For example, it is pointed out that many of the things that people are doing in the video with their Snuggie can just as easily be done with a regular blanket... so why not just use a regular blanket instead of shelling out so much money for a Snuggie that has the same effect (and looks twice as retarded)?