propaganda assignment 3

This video attack on Michael Dukakis with the Willie Horton ad is a great example of propaganda in politics. The video hits all of the "essentials" of propaganda. The video gives people who were Bush supporters or undecided another reason to vote for Bush because of the incident with WIllie Horton and weekend passes prisoners. The video has a very strong image of Willie Horton that can place an immediate impact on anyones mind. The tone of the video and the language used is convincing to the viewer that "Dukakis on crime" is clearly not safe for America. The words used, for example calling a 17 year old a "boy" and putting kidnapping, stabbing and raping on the screened spelled out, puts an image into the viewers mind. The video also a large role in the election as it was devastating to the Dukakis campaign. Overall this is a great example of propaganda as it puts a lasting image in the viewers mind (Willie Horton's mugshot) along with the language that goes with the mugshot. The video is viral +300,000 views mostly because of the impact that the video had on the election and people who would like to see the video in the future.