This is a pro-Obama, anti-McCain propaganda video. It uses testimonials by quoting newspapers out of context, for example the "dishonest" and "deceptive" quotes which are simply words pulled out of longer quotes. They are using name-calling by saying McCain doesn't care about the safety of our kids and showing a older male watching children outside insinuates that it could be McCain. They say that McCain will "Say Anything to Get Elected" which discredits him as well. Planned Parenthood also only supplies information supporting Obama. They never give reasons why McCain doesn't agree with the "legislation to teach children to protect themselves". The cause they are fighting for is also vague so it is difficult for viewers to know what Obama is actually supporting and McCain is opposing.
This video probably went viral because it was a campaign video featuring the two candidates. It also is about children's safety, which is a popular topic, and was made by Planned Parenthood which is a well-known organization.
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