Wednesday, May 20, 2009
Powerthirst - Energy drink commerical
Audience: The video is intended for people who drink energy drinks, which is mostly males in their teens and twenties.
Purpose: The purpose is to satirically mock energy drink commercials and the basis behind energy drinks in general.
Stance: The video's stance is to show how irrational the claims made by energy drink companies are. It mocks the various ingredients they claim will boost your energy when they say: "more electrolytes, turbolytes, powerlites, oralites than your body has room for...you'll be so fast mother nature will be like SLOW DOWN!" The commercial progresses into even more ridiculous claims saying you will have 400 babies that will be able to run abnormally fast! This parallels the progression of energy drinks from their initial simplicity to the insane complex ones of today.
Genre: Satirical commercial
I think that the argument made here is definitely effective. This fake commercial brings awareness to the blatant ridculousness of energy drink claims, which people succumb to by purchasing. It is also hilarious to watch and quite entertaining!
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Ethos: The commercial only slightly appeals to the Ethos. The narrator has a deep and masculine voice, which is characteristic of the type of guy assumed to be credible regarding energy drinks.
ReplyDeletePathos: This comedic parody obviously appeals to the viewers sense of humor. It is quite satirical to see energy drink advertising exaggerated and pushed to the extreme in this commercial. By making the viewer laugh, the commercials purpose is accomplished, shedding light on absurd energy drink claims.
Logos: The commercial appeals to the viewers logic through its comedic parody by showing how unrealistic the concept is in general. Although, I would say that the claims are so blatantly unrealistic that they appeal far more to the viewers Pathos than their Logos.